Emergency Trailers Online Campaign Project
This project was for a small local trailer business who needed help getting their brand out there in the DFW area.
Created a proposal into how we can create advertisement using online ads to target specific users.
Problem
A local business specializing in trailer rentals reached out in need of competing with similar businesses in the Dallas-Fort Worth area. The owner of Emergency Trailers wanted to expand to online ads to help garner higher sales.
Research
Discovered that the commercial vehicle market was steadily rising due to factors such as rising urbanization, transportation needs and high demand for efficient logistics.
Execution
Created concepts for ads that would be used for Meta and Google that highlight their high quality trailers. The key is to use a nice design for these ads, but also use effective keywords and descriptions. Upon presenting was compliments towards the research and effective use of the current trailer market to make the brand stand out.
Strategy
The main goal is to create online ads based on the companies strengths and opportunities in the demand for industrial sites, as well as the company offering more variety of trailers compared to local competitors.