Emergency Trailers Online Campaign Project
Developed a digital advertising proposal for a local trailer rental business seeking to expand brand awareness across the Dallas-Fort Worth area.
The project focused on creating online advertising strategies designed to target specific customer groups through Google and Meta platforms.
Problem
Emergency Trailers wanted to strengthen its online presence and compete more effectively with similar trailer rental businesses in the DFW market.
Research
Research showed continued growth within the commercial vehicle market driven by increasing transportation demands, urban development, and logistics expansion.
Execution
Created ad concepts for Google and Meta campaigns that highlighted the company’s trailer quality and inventory variety. The presentation received positive feedback for its market research and competitive positioning recommendations.
Strategy
The strategy focused on promoting the company’s strengths, including inventory variety and growing demand within industrial and commercial sectors, to help distinguish the brand from local competitors.